Content Marketing Manager

In a Nutshell:

Gaditek is looking for a Content Marketing Manager to define and execute the strategy for content marketing initiatives across multiple platforms and formats, to drive thought leadership, traffic, and signups. The goal of the Content Marketing Director is to map out and execute a content strategy that supports and extends the marketing initiatives. This content strategy will support the business and create revenue.

Once you are here, you will:

  • Create and managing the execution of marketing strategies for B2B and B2C Cybersecurity brands
  • Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
  • Collaborate with marketing leadership to develop and execute holistic content marketing strategy across all channels to drive results around organic search (impressions, clicks), CTA clicks, signups & conversions
  • Grow Cloudways newsletter subscribers from X to Y. And improve email engagement
  • Create and maintain content marketing playbook and standard procedures and ensure compliance
  • Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
  • Improve the visitor flow on the pages by continuous monitoring through hotjar
  • Own content for product launches to maximize and drive key performance outcomes
  • Collaborate with marketing leads to develop product launch strategy and plans for content
  • Execute plans to maximize engagement, impressions, and conversions
  • Own content team quality & efficiency KPIs
  • Review and improve the current SOPs and workflows and define the success criteria for each
  • Own content calendar and deadlines (achieving 90% set deadlines)

What does GADITEK offer you?

Gaditek is home to some of the best talents in the world. We have an unstoppable team of 800+ employees working on our global SaaS brands across the 7 hottest industries, including Cyber Security, Digital Media, Managed Cloud, E-commerce, Fintech, Web.3.0, and Venture Building as a Service.

Gaditek is a Product-based company that is focused on just one thing: keeping you relevant in the market and in this age. The world of tech is moving fast, and we help our global brands meet the ever-changing needs of their customers. We take pride in our diverse, international team and the flexible and full-time opportunities we offer. With millions of customers and over 150+, we can already feel our impact on the world.  

Together as one, we dream big, are fun people to work with, and execute big ideas. But we also purposefully find ways to allow our teams to enjoy working together. As a result, we’re among the best companies to work for, with a plethora of benefits and an amazing culture.

Relevant Experience:

  • Working knowledge of on-page and off-page SEO
  • BA/BS degree or equivalent working experience (Mass Communications, Marketing,
  • Computer Science)
  • 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, web copy, social media, etc.)
  • Past experience of working with SEO content, landing page copywriting, CRO
  • In-depth knowledge of the content clusters, co-creating content with influencers and customers
  • Experience in producing smart CTAs according to the visitor lifecycle stage
  • Advance knowledge of Google Analytics and other content analytics tools
  • Advance knowledge of content decay and improving old content
  • Knowledge of internal linking techniques
  • Able to build content distribution plans for different content types
  • Understand the buyer decision process and content needed to help customer make a decision
  • Good time-management & team management skills
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