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Marketing

Head of Marketing Categories (Savyour)

Head of Marketing Categories (Savyour)

In a Nutshell:

Gaditek is searching for an experienced marketing specialist to take charge of the marketing segments and categories function at Savyour. 

In this role, you will be responsible for increasing our market share and positioning Savyour as the starting point for consumer journeys for all target categories (Food, Fashion, Electronics, Grocery, and Health & Beauty). As head of categories, you will be leading other category leads while also be working closely with product, sales, ACM, and growth teams to create value for our users and partner brands.

We have huge dreams and a vision to create one of the most iconic marketing functions of the 21st century. We are looking for experienced, ambitious, humble, and people-centric team players to join us and help us realize this vision and take us to new horizons.

Once you are here, you will:

1) Increase Market Share                             

  • Position Savyour as starting point for Consumers in each category.
  • Work with Product to build the right consumer personas.
  • Based on consumer personas, identify and work with Sales to onboard relevant brands.
  • Increase the number of transacting in-app users in a particular category with the right marketing mix and campaigns.
  • Keep an eye on partner brand's campaigns and be part of their campaigns.
  • Create and run category-specific campaigns to support brand objectives.

2) Partner with Brand Team to Onboard & Retain Brands & Retailers

  • Work with Sales to onboard relevant brands.
  • Own brand success metrics and deliver on them.

3) Be accountable for the health of all marketing channels for categories.

This includes working closely with specific category leads and align them with Creatives, Inbound, Advertising, and Brand teams to create campaigns and messaging across digital and traditional, including our app, websites, influencer platform, social, search, campaign influencers, and ATL/BTL activations.

Relevant Experience:

Experience

  • 8-12 years of experience in marketing, with minimum of 5 years working and leading in digital 
  • At least 5 years leading cross-functional teams to launch and execute a wide range of local campaigns with an integrated marketing mix.

Our ideal candidate will have a day-one, “do it now” mentality. He/She will have an appreciation of working in a cross-functional environment with competing priorities and the humility to work with and proactively co-own results.

We are looking for people with the  following qualities

Knowledge

  • Expert-level knowledge and understanding of the market landscape for their category
  • Indepth knowledge of branding and positioning best practices
  • Hands-on knowledge of Campaign Planning & Execution
  • Hands-on knowledge of social platforms (Facebook, Insta, and Twitter, etc.)
  • Good to haves include knowledge of influencer marketing, inbound, and digital ads.

Traits / Personality

Traits specific to this role include:

  • Excellent Communication / Presentation skills
  • Can work under pressure
  • Managing Stakeholders
  • Getting Things Done
  • Good Analytical Skills
  • Openly Creative
Apply - Head of Marketing Categories (Savyour)
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